I don’t think that I have to tell you that the music industry is changing. Less artists are being introduced, album sales are down, concert tickets are grossly overpriced, and so much of mainstream music is just starting to sound the same. Not to mention, many record companies are unfortunately going out of business because they can’t afford to keep up with the mounting debt they incur trying to run their label. While part of this has to do with the internet and music pirating, a great part of the problem lies with the fact record companies just aren’t trying to nurture and develop artists anymore…they’re all about the bottom line these days 
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With all that said, now would be a VERY bad time to try to break into the music industry right? Well, not exactly. With all that is going wrong in the industry, there are many things that are going right. I know that so many people, including the record companies, want to scare musicians into thinking that the music business is dying and that it may never clear from this spiral. While I do believe that the industry is suffering from a severe case of swine flu, I think that now is possibly the best time for an independent artist to make a name for themselves in the industry. While the internet is being blamed for destroying record companies and album sales, the internet has also done many great things for music and musicians.
Now I’m not trying to kid anyone, success in any field is hard, and it’s even harder in music. On top of everything that I have said above, you still have to contend with the fact that the music business is highly over saturated with bands, groups, and artists that want to be the next overnight sensation. But, if you understand the new model for how to reach mainstream success, then the process for you to get there gets much simpler. In this post (and in subsequent ones) I will share my knowledge and opinions on what you can start doing today to become a breakthrough independent artist. I would like to talk to you about Otaku.
Now I’m sure you are probably saying to yourself, what is this word that sounds like taco and what does it have to do with me making it in music?!?!? Well Otaku is a Japanese term and it is used to refer to people that have obsessive interests or behaviors. Just like I believe that it is almost impossible to be a success without talent (or talented people working for you), I think that it is equally impossible to become a breakthrough artist without some kind of obsessive cult like following.
Your Otaku will be your main promoters and will oftentimes provide you with the encouragement to keep going when everyone else (including yourself) is telling you to quit. They will be the ones that buy your music instead of downloading it and will be the ones excited at your shows working hard to get everyone else involved. They are the ones that not only tell their friends about your music and will not hesitate to pass out flyers, CDs, and any other materials to help promote you. As an independent artist they are your greatest asset and if you don’t have an Otaku, then I promise you will be hard pressed to find success in the music industry.
So, it would be unfair for me to talk so much about Otaku and not give you some tips on how to get your own. To be honest, an adequate explanation on how to get one can not be covered in one blog post. So, over my next several posts, I will talk about the ins and outs of how to grow your ultimate Otaku. In my next post, I will share with you how to get your own radio show, TV station, video archive, newspaper/magazine, and marketing team all for free. These tools you will be very important to grow your Otaku and will also give them the tools that they need to help promote you while you sleep.
Make sure to comment and let me know what you thought of this blog post 
. Also, if you have any questions, post them as a compliment and I promise to answer them promptly.
Until next time!
KittyConfused654 Says...
If you don’t leave a comment, my owner will dress me up in a Yoda costume and display me at a Star Wars convention…please save me by leaving a comment!
HUH!… very very interesting, …I’m wiling to know more about
You are amazing and I have learned alot about music thanks to you….I can’t sing a note now but I will someday.
Continue…
i like and wish i had a personal lession im more of a hands on learner i see and download your tools but i need someone saying yes thats good and no thats not the proper technique. i will continue learning thank you very much
will be in new york recording 4th cd for wind up records..i really like a session with you bro
more to know i wish
Yoda sounds like Fun 
i´m your otaku if you tell me more 
I appreciate your insights and your in depth perspective of what it really takes to be a good QUALITY staying power singer. I shall follow what you have to say from now on. Thank you SO much.
I want to read the next part of this blog!! Please keep me posted on when you write the next part!
This gives myself and my band renewed hope! Oh BTW, I caught the following error; I believe you meant to replace the first ‘is’ with ‘in’: “success is any field is hard”
Thanks Nann,
I saw the error and have corrected it
Your video is great! So is the concept with song! Thank you Michael ! LOVE